With over 13,200 members, ASA encompasses Membership association dedicated to advancing sociology as a scientific disciplineĪnd profession serving the public good. The American Sociological Association (ASA), founded in 1905, is a non-profit Promoting the Contributions and Use of Sociology to Society Implications are discussed in the context of American race relations.Īmerican Sociological Association Mission Statement:Īdvancing Sociology as a Science and Profession Findings suggest the pervasiveness of Eurocentric standards of beauty among African Americans. The gender-by-skin-tone interaction is consistent with the hypothesis that African Americans perceive fair skin tone as a particularly feminine characteristic. The association is significantly weaker for men.
As predicted, results indicate that skin tone influences the attractiveness ratings assigned to black women in a compelling, monotonic manner. These data allow for a unique investigation of how skin color consciously or unconsciously influences assessment of physical attractiveness among African American adults. The NSBA was collected by black interviewers and includes data on survey respondents' skin color and interviewers' subjective assessment of respondents' physical attractiveness.
Using data from the National Survey of Black Americans (NSBA), this study develops and tests a theory of gendered colorism among African Americans.
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